Friday, October 2, 2026
Columnists

Marketing expectations vs. reality: Why results take longer than you think

January is full of optimism. Business owners set goals, approve marketing budgets, and commit to doing things differently this year. New campaigns launch, ads go live, and content starts rolling out. …

How is my inheritance taxed?

Inheriting assets can be both a blessing and a source of unexpected questions. After you receive an inheritance, the question usually arrives quickly: How much of this is going to be taxed? The good …

Choosing engagement in the year ahead

As we turn the calendar to a new year, it is tempting to focus on big moments. Elections. Court decisions. Headlines that feel urgent and often overwhelming. But lasting change rarely begins there. …

A costly mistake: How one business owner triggered double taxation

Sometimes, learning from others' mistakes is the most powerful and memorable way to learn. This article will outline a real-life case study that took place in the Wenatchee Valley in hopes of helping …

Why every business needs a marketing plan for the New Year

A new year often feels like a reset button for business owners. We start January with good intentions, fresh ideas, and a desire to do things better than the year before. Yet many businesses move …

Navigating the HR Bermuda Triangle

Where HR issues start to drift Every supervisor knows the moment an employee situation drifts into the “HR Bermuda Triangle”—that confusing intersection where attendance issues, medical …

Major leave of absence changes in Washington for 2026

As we look toward 2026, it’s critical for Washington employers to prepare for sweeping updates to the state’s paid family and medical leave program. The amendments to the Washington Paid …

Charitably inclined? The rules are changing for deducting donations

Giving is a great practice to implement. There are so many benefits to giving. It brings you happiness, lifts others up, and allows you to be part of something bigger than yourself. On top of all …

The power of purpose

This month, the Wenatchee Business Journal shines a spotlight on one of the region’s most powerful economic and social engines — our nonprofit sector. Across North Central Washington, …

Is a Roth conversion right for my portfolio?

As we approach the end of the year, I often start getting questions about Roth conversions. Roth conversions can be a great option for the right person, at the right time, with the right income, in …

Seasonal marketing that converts

As the holidays approach, businesses have a prime opportunity to connect with customers when they are actively shopping, researching, and making purchase decisions. But reaching your audience …

Remote work compliance

As remote and hybrid work continues to shape the workplace, many employers are discovering that flexibility comes with a complex set of compliance challenges. When employees live and work in …

Preparing your workforce for 2026

As 2025 quickly moves forward, many organizations are already thinking about what the next year will bring. Strategic planning for 2026 is not just about forecasting revenue or setting sales …

Digital vs. Traditional Marketing

Small business owners often face a familiar dilemma: should they invest in print ads, local sponsorships, digital marketing, or social media campaigns? The truth is, there’s no single …

Trading vs. investing: There is a difference

Every so often, a client will ask me what I think about a hot stock tip they heard from a friend or the latest short video they saw on TikTok. They’ve heard about people doubling their money on …

Strength in leadership, power in perspective

This issue of the Wenatchee Business Journal celebrates women in business — leaders who are reshaping not only boardrooms and storefronts, but the very fabric of our communities. Their stories …

Marketing Metrics That Matter

When it comes to marketing, numbers can be deceiving. A post with hundreds of likes or a spike in new followers might feel like success, but surface-level statistics don’t always reflect real …

Employee Retention Tool: Internal Mobility

In many organizations, the default solution to a talent gap is to post a job advertisement and search outside the company. It’s a costly cycle to source and train new talent for the same roles …

AI Is Making Scams Smarter. Here’s How to Protect Your Business

It was only a few months ago that my grandma received a phone call. She answered the phone and was pleasantly surprised by a call from her grandson. Quickly discovering that her grandson had gotten …

Rooted in Stewardship, Growing Toward Tomorrow

This issue of the Wenatchee Business Journal explores a theme as old as the orchards of our valley and as urgent as the decisions facing our businesses today: stewardship. What does it mean to not …

« Prev | 1 | 2 | 3 | 4 | 5 Next »
Currently viewing stories posted within the past 2 years.
For all older stories, please use our advanced search.