Wednesday, February 19, 2025
Columnists

The Digital marketing mix: Why multi-channel presence triples customer value

In today’s hyper-connected world, small and medium businesses in North Central Washington face a unique opportunity: the ability to leverage digital marketing across multiple channels to …

Community connections strengthen NCW's resilience

This month's stories highlight how community connections are strengthening North Central Washington in profound and lasting ways. From innovative security programs at Confluence Health to grassroots …

Understanding FLSA classification & Washington minimum wage act (WMWA)

Understanding the Fair Labor Standards Act (FLSA) and Washington's Minimum Wage Act (WMWA) is crucial for both employers and employees. The FLSA sets national standards for minimum wage, overtime …

How to sell a rental property without paying taxes

Are you tired of dealing with the terrible T’s – Tenants, toilets, and trash? Rental properties have historically been excellent investments. But there comes a time for many …

Remember lending basics before being lured by the promise of guaranteed interest

Have you ever been given an opportunity to loan someone money at an attractive interest rate?  Driven by the prospect of higher “guaranteed” returns, prospective lenders sometimes …

Don’t forget to use QCDs for your RMDs

The end of the year marks the time when many people are doing two things simultaneously. First, they are deciding how much (or how much more) they can afford to give to their favorite charities …

Are you going to pay the death tax?

Death and taxes. I’m sure you’ve heard the saying. Those are two things that are unavoidable. And since this is a business journal, I’ll spare you the solution I found for getting …

Local entrepreneurs reshape our community's future

This month's Wenatchee Business Journal highlights how local entrepreneurs are reshaping our region through innovation and social impact. From blockchain-powered philanthropy to immigrant-led retail …

Why Traditional Single-Channel Awareness Falls Short In today's connected world, relying on just one marketing channel is like trying to fill a stadium through a single entrance – you're …

Tax planning ideas to consider before year end

Most people aren’t thinking about taxes in December, unless it’s the tax they’re spending on Christmas gifts or airline tickets. But while December is a great month for gift giving …

Collaborative spaces foster innovation and growth in North Central Washington

This month's Wenatchee Business Journal highlights a powerful trend reshaping our region's economic landscape: the rise of collaborative workspaces and technology-driven innovation. From Cashmere to …

Charitable giving in your will: Simple numbers vs. complex percentages

Many people desire to tithe both during life and after death. Accordingly, giving 10% of their estate to their church (or other charity) is often a goal for a couple contemplating estate planning. …

Your post-holiday game plan: Setting up for success after December

As we dive into the holiday season, smart business owners, In North Central Washington, are already thinking ahead to January. Whether you're a retailer managing the holiday rush, a service provider …

The holiday season is upon us, small and mid-size businesses across  North Central Washington often feel pressured to compete with big-box retailers' Black Friday doorbusters and mega-deals. …

Use retirement accounts to give to charity in your estate plan

Whether you know it or not, your “estate” is comprised of different assets with different attributes. Some of your assets will be governed by your will, while others will be governed by …

What is a Backdoor Roth IRA, and Why is it Legal?

A Backdoor Roth IRA is a strategy that helps high-income earners receive the benefits of a Roth IRA, even if they exceed the income limits for contributing to a normal Roth IRA. Roth IRAs are …

The role of small businesses in building community identity

Walking downtown in any community across North Central Washington, you'll find more than just commerce – you'll discover the very heart of community identity. The independent bookstore where …

Why one marketing trick isn't enough: building a winning business strategy

As a small business owner, you're probably wearing many hats. You're the boss, the accountant, human resources, customer service, and yes, the marketing department. It's tempting to find one …

Community spirit drives growth and innovation in North Central Washington

This month's Wenatchee Business Journal showcases the powerful combination of compassion and innovation driving growth in North Central Washington. Our region isn't just expanding; it's evolving in …

Protecting your address is possible, but complicated

In the world of property privacy planning, it would be nice if a single solution existed to protect a person and his or her assets from the preying eyes of the rest of the world. Some seek privacy to …

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