Tuesday, February 27, 2024
Columnists

When it comes to digital marketing, staying ahead of the curve is not just a strategic advantage—it's a necessity. As we embrace the opportunities of 2024, businesses are presented with a range …

Join our team: a personal invitation for aspiring contributors at the Wenatchee Business Journal

I'm excited to announce that the Wenatchee Business Journal, a cornerstone of business news in North Central Washington since 1987, is expanding our team of contributors. We are seeking dynamic …

Property Sale Strategy: Selling Property with the Real Estate Contract

If a person proposes to sell real property (land, house, buildings, etc), the best option is to receive a full cash offer. In this case, whether some or all of the purchase price is financed, the …

Business Sale Strategy: Gift of Appreciated Stock to Charity followed by Sale

If you are a business owner that: (1) is looking towards succession planning and the option of selling your interest in a business; (2) has inclinations towards charitable giving; and (3) is looking …

Crafting your brand: The importance of a consistent presence

In last month's article, we explored the transformative power of marketing as an investment rather than a cost, emphasizing the significance of a well-structured marketing plan as the cornerstone for …

Embracing community stories

As we stride into the dawn of a promising year, I take this opportunity to extend my heartfelt appreciation to all of you who have continuously supported and contributed to the Wenatchee Business …

Setting up a Solo LLC is Simple; a Multi-Member LLC is Infinitely More Complex

When setting up a business, conventional wisdom dictates that the business be set up in a legal entity providing limited liability protection, like a Limited Liability Company (LLC). This is true too …

Shop, Drop, and Be Merry!

Holiday shopping often brings new customers. According to the National Retail Federation, holiday spending is expected to reach record levels during November and December and will grow between 3% and …

Viewing marketing as an investment, not a cost

In business, the need for a well-crafted marketing plan cannot be overstated. As a marketing professional, I'm here to advocate not merely for implementing marketing strategies but to underline that …

Cultivating success through guidance and investment

In the journey of life, there's an invaluable asset that often goes uncelebrated yet profoundly shapes destinies – mentorship. It's the beacon that illuminates the path to growth, both …

Marketing 101 / The power of giving thanks

There is a saying that being grateful daily changes your attitude and will improve your life. There are thousands of studies and articles that identify marketing success, including a breakthrough to …

Letter of Intent to Purchase Business

Individuals seeking to start or grow a business often look to acquisition strategies to achieve those goals. Once a prospective Buyer has identified a potential business to acquire and once the Buyer …

When to Outsource?

Welcome to the 4 th Quarter! The holidays are rapidly approaching, and the online marketing presence is growing, but often, this is when employees want to take vacation. As a business manager or …

Plan Today for the Holidays

August is the perfect month to create marketing strategies to amplify holiday campaigns. The long, warm days in the month of August allow teams to slow down, use the daylight hours wisely to analyze …

Do Your Research!

The best brand names in the world still need to clearly understand their audiences.  Today, understanding your market segment is crucial with any brand or product.  Advertising the wrong …

Business Growth =Education

Professional development might be one of the most important investments to increase the bottom line. Entrepreneurs, businesses owners and executives need to empower themselves and their leadership to …

Is Everyone in Marketing Today?

The information superhighway, a.k.a. the worldwide web has made it possible for almost anyone to seek education on diverse topics. However, while you would not be advised to conduct surgery unless …

Marketing 101

Branding is critical, today and always. The new year brings new goals and challenges in the marketplace. Whether your business is solely online, brick-and-mortar, or a hybrid, your brand will …

Is Your Business Ready for 2023?

Happy New Year! The new year brings an opportunity to identify business goals and analyze new trends. Small businesses will need to be savvy in all forms of communications, including digital …

The Benefits of Giving Back this holiday season

The holiday season is an opportunity for businesses to support youth organizations, charities or non-profits that align with their mission, vision, and values. Employees are often involved in service …

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