Wednesday, February 19, 2025
Opinion

The Digital marketing mix: Why multi-channel presence triples customer value

In today’s hyper-connected world, small and medium businesses in North Central Washington face a unique opportunity: the ability to leverage digital marketing across multiple channels to …

Community connections strengthen NCW's resilience

This month's stories highlight how community connections are strengthening North Central Washington in profound and lasting ways. From innovative security programs at Confluence Health to grassroots …

Don’t forget to use QCDs for your RMDs

The end of the year marks the time when many people are doing two things simultaneously. First, they are deciding how much (or how much more) they can afford to give to their favorite charities …

Are you going to pay the death tax?

Death and taxes. I’m sure you’ve heard the saying. Those are two things that are unavoidable. And since this is a business journal, I’ll spare you the solution I found for getting …

Local entrepreneurs reshape our community's future

This month's Wenatchee Business Journal highlights how local entrepreneurs are reshaping our region through innovation and social impact. From blockchain-powered philanthropy to immigrant-led retail …

Why Traditional Single-Channel Awareness Falls Short In today's connected world, relying on just one marketing channel is like trying to fill a stadium through a single entrance – you're …

Tax planning ideas to consider before year end

Most people aren’t thinking about taxes in December, unless it’s the tax they’re spending on Christmas gifts or airline tickets. But while December is a great month for gift giving …

Collaborative spaces foster innovation and growth in North Central Washington

This month's Wenatchee Business Journal highlights a powerful trend reshaping our region's economic landscape: the rise of collaborative workspaces and technology-driven innovation. From Cashmere to …

Charitable giving in your will: Simple numbers vs. complex percentages

Many people desire to tithe both during life and after death. Accordingly, giving 10% of their estate to their church (or other charity) is often a goal for a couple contemplating estate planning. …

Your post-holiday game plan: Setting up for success after December

As we dive into the holiday season, smart business owners, In North Central Washington, are already thinking ahead to January. Whether you're a retailer managing the holiday rush, a service provider …

From politics to governance: Transition time here and across America

With all of the election advertising concluded and campaign signs now removed, the all-consuming “political season” we endured is quickly becoming recent history. With so many local, …

The holiday season is upon us, small and mid-size businesses across  North Central Washington often feel pressured to compete with big-box retailers' Black Friday doorbusters and mega-deals. …

Use retirement accounts to give to charity in your estate plan

Whether you know it or not, your “estate” is comprised of different assets with different attributes. Some of your assets will be governed by your will, while others will be governed by …

What is a Backdoor Roth IRA, and Why is it Legal?

A Backdoor Roth IRA is a strategy that helps high-income earners receive the benefits of a Roth IRA, even if they exceed the income limits for contributing to a normal Roth IRA. Roth IRAs are …

The role of small businesses in building community identity

Walking downtown in any community across North Central Washington, you'll find more than just commerce – you'll discover the very heart of community identity. The independent bookstore where …

Why one marketing trick isn't enough: building a winning business strategy

As a small business owner, you're probably wearing many hats. You're the boss, the accountant, human resources, customer service, and yes, the marketing department. It's tempting to find one …

Community spirit drives growth and innovation in North Central Washington

This month's Wenatchee Business Journal showcases the powerful combination of compassion and innovation driving growth in North Central Washington. Our region isn't just expanding; it's evolving in …

Protecting your address is possible, but complicated

In the world of property privacy planning, it would be nice if a single solution existed to protect a person and his or her assets from the preying eyes of the rest of the world. Some seek privacy to …

What investors should know about dropping interest rates

On Wednesday, September 18, the Federal Reserve announced a pivotal decision to reduce interest rates by 50 basis points, or ½ of a percent. This move comes after rates had reached their …

The hidden power of B2B marketing - new levels of growth for NCW businesses

While consumer marketing often takes the spotlight, B2B marketing is the unsung hero driving innovation, efficiency, and collaboration among local businesses. For small and medium-sized enterprises …

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