As 2025 quickly moves forward, many organizations are already thinking about what the next year will bring. Strategic planning for 2026 is not just about forecasting revenue or setting sales …

Small business owners often face a familiar dilemma: should they invest in print ads, local sponsorships, digital marketing, or social media campaigns? The truth is, there’s no single …

Every so often, a client will ask me what I think about a hot stock tip they heard from a friend or the latest short video they saw on TikTok. They’ve heard about people doubling their money on …

This issue of the Wenatchee Business Journal celebrates women in business — leaders who are reshaping not only boardrooms and storefronts, but the very fabric of our communities. Their stories …

When it comes to marketing, numbers can be deceiving. A post with hundreds of likes or a spike in new followers might feel like success, but surface-level statistics don’t always reflect real …

In many organizations, the default solution to a talent gap is to post a job advertisement and search outside the company. It’s a costly cycle to source and train new talent for the same roles …

It was only a few months ago that my grandma received a phone call. She answered the phone and was pleasantly surprised by a call from her grandson. Quickly discovering that her grandson had gotten …

This issue of the Wenatchee Business Journal explores a theme as old as the orchards of our valley and as urgent as the decisions facing our businesses today: stewardship. What does it mean to not …

When marketing budgets tighten, many businesses fall into an either/or mindset: Should we focus on building brand awareness or generating leads? The answer isn’t one or the other — …

House Bill 1927 passed during the 2024 legislative session brings a time sensitive adjustment to the workers’ compensation system. Effective July 1, 2025, the new law eases access to temporary …

As the end of the year approaches and clients start worrying about their tax bill, I start getting the same question from business owners: “Should I go buy a new truck or piece of equipment so …

This month’s edition of the Wenatchee Business Journal reminds us what it looks like when ownership is more than a title — when it becomes a responsibility, a relationship, and, more …

Artificial Intelligence (AI) has rapidly shifted from a futuristic concept to an everyday tool in the workplace. Whether it’s helping to draft emails, organize schedules, analyze reports, or …

Conflict between business partners is common, especially in long-standing ventures. While many partners try to anticipate and resolve potential issues early on, not all conflicts can be foreseen. …

If you’ve found it difficult to figure out the difference between a Roth IRA and a Traditional IRA, you’re not alone. These retirement accounts are easily confused and just when you think …

In this edition of the WBJ, we spotlight the kind of resilience, creativity, and heart that define business ownership in North Central Washington — where history meets hustle and where local …

You wouldn’t expect to get in shape by going to the gym once, nor would you train for a marathon with a single jog around the block. Marketing works the same way. It’s not a one-and-done …

In this month’s issue of the Wenatchee Business Journal , we bring you stories about legacy — not in the abstract sense, but in the very real, boots-on-the-floor way that businesses in …

In today’s evolving business environment, B2B buyers are more cautious, more informed, and more selective than ever before. With longer sales cycles and increased scrutiny of every dollar …

In a landmark move to reshape its tax code, Washington State Senate Bill 5813 was signed into law May 20, 2025.  The new law introduces a tiered capital gains tax and increases the estate tax …