Town Toyota Center renews naming rights with Town Auto Group

WENATCHEE - The Town Toyota Center solidified a five-year extension of its naming rights partnership with the Town Auto Group. According to Town Toyota Center, the alliance, spanning 15 years, has generated an average annual economic impact of $7 million, totaling $105 million across North Central Washington.

Town Toyota Center General Manager Mark Miller emphasized the significance of this prolonged collaboration, “The collaboration between the Town Auto Group and the Town Toyota Center has proven invaluable over the last 15 years, and we are excited to see where the next five years carry us. It is our commitment to continue providing the Wenatchee Valley with entertainment and community resources that enrich the lives of all who live and visit here. Working together is what makes that possible.”

General Manager of Town Toyota, Tony Lisson, mirrored the same sentiments, explaining, “We

are proud of what we have accomplished these past 15 years working together with the Town Toyota Center, and look forward to continuing to support the Wenatchee Valley in as many ways as possible.”

Hosting an average of 300,000 guests annually, the Town Toyota Center has been home to various events and sports teams.