Wednesday, April 17, 2024
Executive Q&A

Meet Rosa Pulido, Executive Director of the Wenatchee Downtown Association


Earlier this year, Rosa Pulido took on the role of Executive Director for the Wenatchee Downtown Association. Pulido's passion lies in building community and strengthening downtown Wenatchee for generations to come. We caught up with Pulido recently to learn more about her work with downtown businesses, her passion for helping people, and her vision for the future of downtown.

Tell our readers a little bit about yourself.

I'm a proud Wenatchee native, and my journey started with simple, humble beginnings. I had the pleasure of attending schools in both districts before finding my way to Wenatchee Valley College. Later, I continued my studies at Southern New Hampshire University, where I focused on Communications with an emphasis in Public Relations.

You know, giving back has always held a special place in my heart. I've been fortunate enough to either volunteer or work with various nonprofit organizations. For me, community and collaboration are the keys to tackling the big challenges.

I'm also a proud parent to a wonderful 4th grader this year. She often joins me in volunteering at events and reaching out to the community. It's my hope that she'll grow to love this community just as much as I do.

What led you to this position?

My time at the Chamber was a real eye-opener for me. It showed me just how much potential there is in economic development and the incredible impact it can have on our community.

I have to tell you, working with local businesses, especially the smaller ones, was an absolute joy. There's something special about it, isn't there? And you know what really struck me? It was seeing the fire and dedication in our previous director. People naturally rallied around her for support, and that moment made it crystal clear - that's exactly what I wanted to be a part of.

So, I decided to take the plunge and dive even deeper into supporting small businesses. I'm on a mission to shape the future of downtown, not just for my daughter, but for the generations that follow. It's a journey I'm really excited to be on!

What are you most looking forward to in your role as executive director of the Wenatchee Downtown Association?

I'm genuinely excited about becoming a part of downtown Wenatchee's growth! You know, sometimes it feels like big decisions get made without really considering us, and things happen to us instead of with us. So, having a voice at the table where those important decisions are made is a true privilege. I'm looking forward to using that opportunity to be a strong advocate for all our cherished small downtown businesses!

What does a normal day look like as executive director of the Wenatchee Downtown Association?

You know, at the WDA, a 'normal' day seems to mean something new every time! We're all about embracing the different adventures each day brings. We're out and about, teaming up with various organizations for all sorts of exciting projects. Whether it's joining the downtown cleanup crew, gathering in meetings, or paying visits to our wonderful small businesses – there's never a dull moment. And let's not forget about our memberships and the fun events we get to coordinate, like Trick-or-Treat and wine walks. The WDA is always buzzing with activity.

What is your favorite part about your job and why?

The best part of this job has to be the people. There's something truly special about being in a community where everyone knows one another and can rely on each other. Our downtown is a vibrant mix of diverse businesses and people, and learning about their unique stories and journeys here is always a delight. It's these connections that make every day so enjoyable!

What are some of your goals for downtown Wenatchee?

Looking ahead to next year, our organization is gearing up for some exciting goal-setting sessions that will chart our course for the next 3-5 years. Personally, there are a few areas close to my heart when it comes to downtown. Ensuring safety and cleanliness is a priority, especially with our city's incredible growth. We'll be focusing on implementing strategies to address challenges related to theft, vandalism, as well as concerns about houselessness and mental health.

I'm also really excited about creating more opportunities for businesses to connect with each other. Strengthening that sense of camaraderie among our local businesses can only lead to greater things. And let's not forget the charm of our historical properties and downtown's unique landscape. It would be fantastic to see more investments in preserving these treasures.

Who or what inspires you?

The Wenatchee Valley community inspires me. It's where I grew up, where this incredible community raised me. As a child, I had my share of challenges, and this community rallied around me when I needed it most. It's truly heartwarming to witness how, even in times when we might have our differences, we always come together to support those in need. We saw it during the challenging times of COVID, the turmoil in Ukraine, and most recently, with the devastating fires in Maui.

Our businesses and community members have a remarkable way of looking out for one another, and it's such a beautiful thing to witness. This community's spirit of care and unity is truly something special.

What do you like to do with your free time?

In those precious moments of free time, you'll find me soaking up every second with my daughter, making cherished memories. We're big fans of heading to local shows, joining art classes, and immersing ourselves in the great outdoors during camping trips. My daughter has a real passion for art, so anytime there's a chance to let our creativity flow and get a little messy, you can bet we're all in!

Is there anything else you want our readers to know?

I'm always an open book and absolutely love connecting with new people. If you want to get involved with the WDA or just want to connect with me, feel free to reach us in-person at 103 Palouse St. Ste. 35 in downtown or call me (509) 662-0059.

Quinn Propst (509) 731-3590 or




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