Great marketing raises morale

Great internal marketing emphasizes employee engagement across an organization. After all, employees are your first customers. While some refer to it as internal communications (IC), marketers truly know how to analyze diverse groups of people, survey interests and use analytics to help align the organization.

Excellent internal marketing breeds outstanding communications. When employees feel good about their organization’s culture, chances are they will be motivated to work longer hours, take pride in their services, and be more suitable to problem solving. Excellent communication between departments can quickly align employees and create positive workflow for all to reap benefits. A positive company culture that allows breathing space for creativity, diversity, inclusion, out-of-the-box thinking,and messaging through different channels of communication needs to be delivered to each group. Marketers are experts at understanding diverse groups and cultures in today’s fluctuating workplace environment.

The following are three benefits to internal marketing:

1. Improve brand awareness Employees will see the shifts in messaging and embrace the culture. When employees read and see their brand on media channels, internal communication tactics (i.e. newsletters, videos, employee of the month, t-shirts, billboards etc.), or physical space, unity will occur. Don’t be afraid to highlight your positioning statement, values, mission, and vision statement(s) on the wall. Embrace it. Share it. Love it.
2. Employee morale increases Every time you see or hear your company name or product, it raises awareness. In essence, the marketing of your products or services make you feel good about where you are working. The buzz is shared and energy increases. The more employees are informed about a new sales product, new branding, or positioning statement, the more they will own it.
3. Marketing is alive Marketing has drastically shifted in the past few years. Employees can gain instant feedback, gauge consumer opinions through short surveysand share a video in seconds. Communications tactics have changed, so it is important to not ignore your internal customer. The more communication is shared, company growth will follow.

Jennifer Bushong, MA is a seasoned marketer and public relations professional. JBe Marketing Group, LLC. is a full-service marketing firm in Washington State. jennifer@jbemarketinggroup.com www.jbe-marketing.com