Wendy's East Wenatchee

East Wenatchee gets a new Wendy’s

Story and photos by Gary Bégin

EAST WENATCHEE – Good fast food is always in demand and as of mid-November, Wendy’s will be open and running at 10 Grant Road in the front parking lot of Hobby Lobby, according to builders at the site.

Hobby Lobby will hold the lease and may eventually sell the property to the Wendy’s franchisee, according to company sources. The same sources stated the Wendy’s interior square footage in East Wenatchee will be slightly smaller than the one in Wenatchee and will feature the drive-through more than a large dining area.

An Apex Construction & Excavation foreman stated the national chain controls the entire original building process to ensure all contractors are paid in a timely fashion and all building criteria are followed and then sells it to the franchisee.

“Dave Thomas opened the first Wendy’s restaurant in 1969 and we continue to follow his sound principles to ensure we build upon our position as a quality leader in the Quick Service Restaurant (“QSR”) industry,” according to the company website.

The Wendy’s corporate website also listed the following requirements:

  • Commitment to quality and our innovative, evolving product line
  • Brand transformation through bold, contemporary Image Activation restaurant designs and improved customer service
  • Impactful advertising and digital marketing
  • Strong, experienced leadership team
  • Experienced franchise community including our high energy “Next Generation” of franchisees
  • Community involvement through our support of the Dave Thomas Foundation for Adoption that strives to find loving homes for children in the foster care system.

 

 

Qualifications: Wendy's is actively pursuing prospective franchisees who:

  • Are interested in pursuing multi-unit opportunities through the acquisition of existing restaurants or the development of new restaurants
  • Are multi-unit operators who have extensive restaurant experience (preferably quick service) with proven leadership skills
  • Are committed to operational excellence, customer service and a strong willingness to learn and practice the Wendy's business model
  • Demonstrate exceptional managerial and business acumen
  • Are committed to the advancement and growth of their business
  • Have access to adequate capital for reinvestment in Wendy’s Image Activation program and new restaurant development.

Financial Requirements

  • The minimum financial requirements for new multi-unit franchisees or franchisee groups are:
  • Minimum net worth of at least $5,000,000 U.S. ($2,000,000 Canada).
  • Minimum liquid assets of at least $2,000,000 U.S. ($1,000,000 Canada).
  • Fees and Estimated Costs
  • Application Fee – $5,000
  • Background Check Fee – $500 per person
  • Technical Assistance Fee – $50,000 per restaurant (franchise fee – for  a 20 year term)
  • Royalties – 4% of gross sales
  • National advertising – 3.5% of gross sales
  • Local advertising – 0.5% of gross sales
  • Initial investment (for development of new restaurants) – There are many factors that influence the development costs for a new restaurant including, but not limited to: The cost of real estate, building size and design features, local labor and building supplies, permitting, etc.  The estimated total investment required to begin operation of a new restaurant normally ranges from $2,000,000 to $3,500,000.

 

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