Great internal marketing emphasizes employee engagement across an organization. After all, employees are your first customers. While some refer to it as internal communications (IC), marketers truly know how to analyze diverse groups of people, survey interests and use analytics to help align the organization.
Excellent internal marketing breeds outstanding communications. When employees feel good about their organization’s culture, chances are they will be motivated to work longer hours, take pride in their services, and be more suitable to problem solving. Excellent communication between departments can quickly align employees and create positive workflow for all to reap benefits. A positive company culture that allows breathing space for creativity, diversity, inclusion, out-of-the-box thinking,and messaging through different channels of communication needs to be delivered to each group. Marketers are experts at understanding diverse groups and cultures in today’s fluctuating workplace environment.
The following are three benefits to internal marketing:
Jennifer Bushong, MA is a seasoned marketer and public relations professional. JBe Marketing Group, LLC. is a full-service marketing firm in Washington State. jennifer@jbemarketinggroup.com www.jbe-marketing.com
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