If you are a business owner that: (1) is looking towards succession planning and the option of selling your interest in a business; (2) has inclinations towards charitable giving; and (3) is looking …

In last month's article, we explored the transformative power of marketing as an investment rather than a cost, emphasizing the significance of a well-structured marketing plan as the cornerstone for …

As we stride into the dawn of a promising year, I take this opportunity to extend my heartfelt appreciation to all of you who have continuously supported and contributed to the Wenatchee Business …

When setting up a business, conventional wisdom dictates that the business be set up in a legal entity providing limited liability protection, like a Limited Liability Company (LLC). This is true too …

Holiday shopping often brings new customers. According to the National Retail Federation, holiday spending is expected to reach record levels during November and December and will grow between 3% and …

In business, the need for a well-crafted marketing plan cannot be overstated. As a marketing professional, I'm here to advocate not merely for implementing marketing strategies but to underline that …

In the journey of life, there's an invaluable asset that often goes uncelebrated yet profoundly shapes destinies – mentorship. It's the beacon that illuminates the path to growth, both …

There is a saying that being grateful daily changes your attitude and will improve your life. There are thousands of studies and articles that identify marketing success, including a breakthrough to …

Individuals seeking to start or grow a business often look to acquisition strategies to achieve those goals. Once a prospective Buyer has identified a potential business to acquire and once the Buyer …

Welcome to the 4 th Quarter! The holidays are rapidly approaching, and the online marketing presence is growing, but often, this is when employees want to take vacation. As a business manager or …

August is the perfect month to create marketing strategies to amplify holiday campaigns. The long, warm days in the month of August allow teams to slow down, use the daylight hours wisely to analyze …

The best brand names in the world still need to clearly understand their audiences.  Today, understanding your market segment is crucial with any brand or product.  Advertising the wrong …

Professional development might be one of the most important investments to increase the bottom line. Entrepreneurs, businesses owners and executives need to empower themselves and their leadership to …