Columnists
Jennifer Bushong
The information superhighway, a.k.a. the worldwide web has made it possible for almost anyone to seek education on diverse topics. However, while you would not be advised to conduct surgery unless you are a licensed medical surgeon or lay electrical wire, unless you are a licensed electrician, it...
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Branding is critical, today and always.
The new year brings new goals and challenges in the marketplace. Whether your business is solely online, brick-and-mortar, or a hybrid, your brand will greatly impact consumers this new year.
Regardless of a recession, consumers will continue to shop and...
Jennifer Bushong
Happy New Year! The new year brings an opportunity to identify business goals and analyze new trends. Small businesses will need to be savvy in all forms of communications, including digital communications, to maintain its market share in the new year. Here are a few marketing ideas to help your...
The holiday season is an opportunity for businesses to support youth organizations, charities or non-profits that align with their mission, vision, and values. Employees are often involved in service clubs or youth organizations that directly impact local communities. By offering these...
Jennifer Bushong
The Holidays are here, so you better have a plan. Retail businesses are fast approaching the busiest time of the year for consumer spending.
Black Friday (November 25) and Cyber Monday (November 28) craze for retail to capture the holiday spending for customers over their competitors.
“In 2021, on...
Jennifer Bushong
Fourth quarter frenzy is here, and the holidays are right around the corner. If your business is short-staffed, like many small to medium size companies are right now, there might be ideas you can implement to recruit and retain the right employees. The struggle to find and retain employees might...
Jennifer Bushong
Small businesses fuel our economy. Now more than ever, entrepreneurs are taking charge and living their dream to own a business. According to the 2021 U.S. Census Bureau, small business applications hit over 5.4 million, surpassing the 2020 record of 4.4 million. Washington state alone has over...
The long hot days of summer are right around the corner, and with warmer days, the chance of wildfires and emergency evacuations begin to increase.
Are you wildfire evacuation ready? Wildfire evacuation ready means that you and your family are prepared by creating and maintaining a defensible space...
Excellent marketing drives sales. Frankly, the sales revenue allows for growth and stabilization of any business. Your marketing drives consumers to test products, buy services and ultimately love your brand. It is more important than ever for marketing strategists to clearly understand the trends...
It is known that great marketing increases sales. So, how do you achieve great marketing? Excellent content and engaging information entice readers to learn more. Content can be an excellent story, blog post, video, article, and/or photos. Digital communications has drastically changed the...
NCW Media Newspapers
- The Leavenworth Echo | Leavenworth, WA
- Cashmere Valley Record | Cashmere WA
- Lake Chelan Mirror | Chelan, Manson, Entiat, WA
- Quad City Herald | Brewster, Pateros, Bridgeport, Mansfield, WA
- Wenatchee Business Journal | Chelan, Douglas, Okanogan Counties, WA