Columnists

Excellent marketing drives sales. Frankly, the sales revenue allows for growth and stabilization of any business. Your marketing drives consumers to test products, buy services and ultimately love your brand.  It is more important than ever for marketing strategists to clearly understand the trends...
It is known that great marketing increases sales. So, how do you achieve great marketing? Excellent content and engaging information entice readers to learn more. Content can be an excellent story, blog post, video, article, and/or photos. Digital communications has drastically changed the...
Buy now! Hurry, limited supply! On sale today only! Chances are you have seen these catchy advertisements aimed at capturing your attention to make immediate purchases. When you receive a phone solicitation, you expect to learn why you should purchase a product or service.   Let’s face it. No...
More happiness, less stress, better relationships.  Sounds pretty good, doesn’t it?  Latest research shows that living generously – that is, developing a consistent practice of donating your time, talents, and treasures—may reap more rewards for the giver than the receiver. We all can relate to the...
Following the 2012 state Supreme Court’s McCleary decision regarding education funding, the Legislature made big investments into K-12 education and also limited what school districts could seek in local property tax levies, although the property tax limits did not hold up for long. As the...
Mass-termination event is last straw -- senators cite failure of leadership Thousands of state employees get ax under Inslee vaccination mandate Follows nearly 600 days of autocratic decisions in ‘emergency’ that never ends Ferries on reduced schedule due to severe staffing shortage,...
Earlier this month, the governor announced vaccination requirements for most state employees, private health care and long-term care workers. Last week, he announced further vaccination requirements for employees working in K-12, most childcare and early learning, and higher education, as well as...
Law enforcement reform House and Senate Republicans recently called for a special session to fix some bad police reform bills approved during the 2021 session. Unfortunately, these bills have overshadowed other good, bipartisan policing measures that were also approved. Two bills in particular are...
As Washington state and the rest of the world continues to process through the COVID pandemic, governors throughout our nation – Republicans and Democrats – have utilized their offices and authorities in a variety of ways. In Washington state, the Emergency Powers Act (RCW 43.06.220) authorizes...
The Legislature recently completed its hybrid session in Olympia on April 25 as scheduled. It consisted primarily of Zoom meetings and conference calls with some work completed in-person. It was a busy time for me as I continued as the Senate Early Learning and K-12 Education Committee’s ranking...

User menu

NCW Media Newspapers