Columnists
Jennifer Bushong
August is the perfect month to create marketing strategies to amplify holiday campaigns. The long, warm days in the month of August allow teams to slow down, use the daylight hours wisely to analyze Q1 and Q2 results and gear up for the holidays. Afterall, retail spending is anticipated to climb to...
The best brand names in the world still need to clearly understand their audiences. Today, understanding your market segment is crucial with any brand or product. Advertising the wrong campaign to potential customers may not only cause the company to lose revenue, but the wrong message can harm...
Jennifer Bushong
Professional development might be one of the most important investments to increase the bottom line. Entrepreneurs, businesses owners and executives need to empower themselves and their leadership to stay relevant in today’s pivoting marketplace. Owners need to stay sharp outside their own industry...
Jennifer Bushong
The information superhighway, a.k.a. the worldwide web has made it possible for almost anyone to seek education on diverse topics. However, while you would not be advised to conduct surgery unless you are a licensed medical surgeon or lay electrical wire, unless you are a licensed electrician, it...
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Branding is critical, today and always.
The new year brings new goals and challenges in the marketplace. Whether your business is solely online, brick-and-mortar, or a hybrid, your brand will greatly impact consumers this new year.
Regardless of a recession, consumers will continue to shop and...
Jennifer Bushong
Happy New Year! The new year brings an opportunity to identify business goals and analyze new trends. Small businesses will need to be savvy in all forms of communications, including digital communications, to maintain its market share in the new year. Here are a few marketing ideas to help your...
The holiday season is an opportunity for businesses to support youth organizations, charities or non-profits that align with their mission, vision, and values. Employees are often involved in service clubs or youth organizations that directly impact local communities. By offering these...
Jennifer Bushong
The Holidays are here, so you better have a plan. Retail businesses are fast approaching the busiest time of the year for consumer spending.
Black Friday (November 25) and Cyber Monday (November 28) craze for retail to capture the holiday spending for customers over their competitors.
“In 2021, on...
Jennifer Bushong
Fourth quarter frenzy is here, and the holidays are right around the corner. If your business is short-staffed, like many small to medium size companies are right now, there might be ideas you can implement to recruit and retain the right employees. The struggle to find and retain employees might...
Jennifer Bushong
Small businesses fuel our economy. Now more than ever, entrepreneurs are taking charge and living their dream to own a business. According to the 2021 U.S. Census Bureau, small business applications hit over 5.4 million, surpassing the 2020 record of 4.4 million. Washington state alone has over...
NCW Media Newspapers
- The Leavenworth Echo | Leavenworth, WA
- Cashmere Valley Record | Cashmere WA
- Lake Chelan Mirror | Chelan, Manson, Entiat, WA
- Quad City Herald | Brewster, Pateros, Bridgeport, Mansfield, WA
- Wenatchee Business Journal | Chelan, Douglas, Okanogan Counties, WA